General Overview
''I offer specialized consulting services to empower brands with innovative, sustainable, and compliant solutions. With over 12 years of experience as a Chemical Engineer and a PhD in Chemistry & Biotechnology, I provide specific scientific services to transform your vision into market-ready products.'' Ioana Adina Tula, Founder
Formulation Development
What we deliver: bespoke, natural ingredient formulations that meet clean beauty standards and consumer demand for eco-conscious products.
Regulatory Compliance
What we deliver: Guidance on EU and US standards to help you validate ingredient safety and label accuracy.
Process Optimization
What we deliver: Optimization of your manufacturing processes, implementation of Good Manufacturing Practices (GMPs), and streamline supply chain operations to ensure efficiency, cost-effectiveness, and consistency.
Aim of this service: to minimize waste and accelerates time-to-market, helping you achieve scalable, sustainable production.
Ingredient Sourcing
What we deliver: Sourcing high-quality, sustainable ingredients at the heart of green beauty. Identification and validation of natural, ethically sourced materials that meet organic standards and consumer expectations for transparency. Ingredients safety, environmentally responsible, strengthening your brand’s eco-friendly identity.
Patent Writing & Assistance
What we deliver: expert patent writing and assistance for skin care formulations and other healthcare products.
''My niche is represented by innovative skin care formulations, healthcare technologies and procedures that make a difference and strongly elevate the quality of life and self care.'' Ioana Adina Tula, Founder
Book a Consultation today to discuss how these services can elevate your brand.
Coming Soon
Coniferous Fixing Hydrosol
A soothing, toning facial mist that hydrates, refreshes, and protects skin while fixing make-up.
CARELESS BEAUTY
Anti-Aging Elixir
Natural blend of wild flowers extracts rich in ursolic acid. Patented formula with anti-aging benefits for all skin types. Small-Batch Product. All natural, no synthetic preservatives.
CARELESS BEAUTY
Repairing Face Cream
Unique patented formula of face cream with regenerative effect, recognized worldwide for its benefits in skin care. All skin types. All natural, no synthetic preservatives.
CARELESS BEAUTY
Restorative Resin Oil
Resins based formula for deep healing of the skin, rich in powerful antioxidants. Oil formulation for full body recovery. All natural, no synthetic preservatives.
Home Products
AROMA SNOWFLAKES
Aroma Snowflakes are artisanal scented wax pieces designed to bring peace, harmony, and seasonal magic into any space.
CARELESS BEAUTY
Anti-Aging Elixir
Natural blend of wild flowers extracts rich in ursolic acid. Patented formula with anti-aging benefits for all skin types. Small-Batch Product. All natural, no synthetic preservatives.
CARELESS BEAUTY
Repairing Face Cream
Unique patented formula of face cream with regenerative effect, recognized worldwide for its benefits in skin care. All skin types. All natural, no synthetic preservatives.
CARELESS BEAUTY
Restorative Resin Oil
Resins based formula for deep healing of the skin, rich in powerful antioxidants. Oil formulation for full body recovery. All natural, no synthetic preservatives.
Home Products
AROMA SNOWFLAKES
Aroma Snowflakes are artisanal scented wax pieces designed to bring peace, harmony, and seasonal magic into any space.
CARELESS BEAUTY
Lotion for Dry Skin
Lotion for dry skin with rawtraces of flowers, leaves, and buds inside. This product is obtained from Romanian plant materials grown on the company's land, and carefully harvested at their optimal stage of maturity.
CARELESS BEAUTY
Lotion for Mixed Complexion
Lotion for sensitive skin in T zone (forehead, nose, chin) with excess of sebum, blackheads and or couperose around nasal flaring.
CARELESS BEAUTY
Lotion for Oily Skin
Lotion for oily skin with dilated pores and scars left by pimples.This product is obtained from Romanian plant materials grown the company's own fields, carefully harvested at their optimal stage of maturity.
CARELESS BEAUTY
Anti-Acne Lotion
Anti-inflammatory lotion for acne skin in all stages. Works even on acne caused by Staphylococcus aureus.
CARELESS BEAUTY
Illuminating Face Lotion
Lotion for complexion with spots and or freckles to brighten the tone, illuminate and tone up the skin. Eliminates ageing spots or sun spots.
CARELESS BEAUTY
MakeUp Base for All Skin Types
Makeup Base Cream for All Skin Types – Enriched with pure clay and botanical extracts, this cream mattifies, evens skin tone, and provides protective benefits.
Exfoliators
Botanical Face Exfoliator For Dry Skin
A gentle plant-based exfoliant that purifies, hydrates, and renews the skin for a balanced, radiant complexion.
Exfoliators
Botanical Face Exfoliator For Acne-Prone Skin
A natural exfoliating mask that clarifies, smooths, and revitalizes the skin, ideal for dull or acne-prone complexions.
Face Masks
Botanical Face Mask For Dry Skin
A soothing botanical mask for dry or sensitive skin that deeply hydrates, calms redness, and restores balance through a patented blend of sea buckthorn, birch sap, and lavender macerates.
Face Mask
Illuminating Face Mask
A brightening botanical mask that visibly reduces pigmentation, freckles, and melasma while restoring clarity, hydration, and luminosity through a patented blend of wild mint and regenerative plant extracts.
Face Masks
Botanical Face Mask For Combination Skin
A botanical mask for combination skin thatregulates sebum, refines pores, and deeply nourishes, restoring balance and softness with wild mallow, lily, and regenerative plant extracts.
Face Masks
Botanical Face Mask For Oily Skin
A botanical mask for oily skin that regulates sebum, tightens pores, and deeply regenerates, restoring clarity and balance with wild thyme, jasmine, and regenerative plant extracts.
Face Masks
Botanical Face Mask For Acne-Prone Skin
A botanical mask for acne-prone skin that purifies, reduces inflammation, and strengthens the skin’s natural barrier, promoting healing and long-term resilience with black poplar, sea buckthorn, and hayflower extracts.
Face Masks
Revitalizing Face Mask
A revitalizing botanical mask for all skin types that deeply hydrates, restores radiance, and supports anti-aging with white lily, pine, and sea buckthorn extracts.
Body Oils
Body Magic Oil
100% natural, award-winning emulsion that deeply hydrates, regenerates, and revitalizes skin, scalp, and hair for a truly enchanting care experience.